Why?

The true inspiration behind Vortic's American Artisan Series watches is a simple idea that we had it right the first time. Before the United States got away from watchmaking in the mid-1900's, we produced millions of beautiful, high-quality pocket watches that became more than just a way to tell time. The domestically-made pocket watches became heirlooms that were passed down through generations, signifying the deep roots of quality manufacturing in America that, while covered with dirt, still exist today.

These are the timepieces that were a wedding gift for your great grandfather and a coming-of-age treasure for your grandfather. These watches are a piece of history, each one telling its own lively tale from a time past. And, they do it in a language that will speak to future generations because the heart of America is built into the bones of each watch. That is why they will continue to tick relentlessly, year after year after year. The American Artisan Series watches encapsulate the American spirit by adapting these workhorses in a way that is relevant today and preserving the tradition of building in the United States.

Supporters

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Press

Vortic has had the privilege of being recognized by the likes of The New York Times, The Boston Globe, NPR, WatchTime Magazine, Revolution Magazine, and many other publications.

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Honors

Vortic watches are on display in both the National Watch and Clock Museum in Columbia, PA and the Charles River Museum of Industry in Waltham, MA. Both of these facilities recognize the importance of Vortic's mission in preserving and re-purposing an important part of history that will never exist again. Vortic has been a business member of the NAWCC since 2016.

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sponsorship

Vortic is the official watch of the Red Rocks Amphitheater in Morrison, CO. In addition to making Red Rocks Special Edition watches for the venue, Vortic also makes the custom watches presented to the hall of fame inductees.

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Our Story

Transparent Manufacturing

As a business, we’ve learned that manufacturing is not as simple as giving your designs to someone and asking them to make it. Going from concept to final product is a long process of working with suppliers on design, revisions, prototypes, etc. Assuming that everyone has access to similar machinery, why is it that some facilities perform better than others? The answer is that the individuals who run those machines are the most important factor in creating a quality product.

We build everything we can in the United States to maintain working relationships with our suppliers in a meaningful way. We have confidence in the people behind each of our components, and we want to share that confidence with you. As we continuously work to build our in-house capabilities, our belief in transparent manufacturing practices paired with the desire to tell people exactly what they’re buying will govern our marketing. We truly believe that the more you know about our products, the more you will want them.

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