Privacy policy

Effective Date: December 8, 2025

Vortic Watch Company (“Vortic,” “we,” “our,” or “us”) is committed to protecting your privacy and being transparent about how we collect, use, and share your personal information. This Privacy Policy explains what data we collect, how we use it, the rights you have under state and federal law (including your rights under the Colorado Privacy Act), and how to contact us with questions.

By using our website, making a purchase, interacting with our marketing, or contacting us, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

We collect the following categories of personal information when you interact with us, shop with us, or use our website:

Identifiers

Name
Email address
Phone number
Billing and shipping address
IP address
Social media handles

Commercial Information

Purchase history
Kickstarter order details
Warranty registration details
Service and repair records
Watch serial numbers or unique product identifiers
Engraving request details
Post-purchase survey responses

Technical & Device Information

Browser type
Device type and settings
Operating system
Referring/exit pages
Pages viewed and time spent
Cookies, pixels, analytics identifiers

User-Generated Content

Photos or documents you submit for engraving, warranty claims, service requests, or customer support communication

Account Information

Login credentials (encrypted)
Saved preferences and order history

Form & Communication Data

Contact form submissions
Repair request forms
Customer service communications

Payment Information

Collected by third-party payment processors only (Shopify Payments, Shop Pay, Affirm).

We do not store full credit card numbers.

2. HOW WE USE YOUR INFORMATION

We use your information to:

Process and fulfill orders
Provide customer service and repairs
Register warranties
Personalize your shopping experience
Send marketing communications (with consent)
Run advertising and retargeting campaigns
Prevent fraud and maintain security
Analyze website performance and behavior
Improve our products and services
Generate aggregated, non-identifiable analytics

3. COOKIES, TRACKING TECHNOLOGIES & TARGETED ADVERTISING

We use cookies, pixels, and similar technologies to understand site behavior, enhance performance, and provide personalized marketing.

Types of Cookies Used

Essential Cookies

Required for checkout, security, and site functionality.

Functional Cookies

Support enhanced features such as account login and saved cart behavior.

Analytics Cookies

Used by Shopify Analytics, Google Analytics, Supermetrics, and other tools to understand how visitors use our website.

Advertising & Targeting Cookies

Used by:

Meta Pixel
Google Ads / YouTube Remarketing
OpenSend.com
Klaviyo cookies for behavior-based email
Other targeted advertising partners

These tools help us deliver personalized ads based on your activity on our site and across the internet.

Identity Resolution (OpenSend.com)

When you visit our website, engage with our emails, or register for an account, OpenSend and similar partners may use hashed identifiers (such as hashed email addresses), cookies, or device data to:

Recognize you across sessions and devices
Attribute site activity to known users
Build behavioral segments
Deliver more relevant advertising

You may opt out of these practices at any time (see Section 10).

4. WHY WE SHARE PERSONAL INFORMATION

We share data only to operate our business, fulfill orders, run advertising, and improve customer experience.

We share information with the following types of third parties:

Shopify, Shopify Payments, Shop Pay (commerce platform and checkout)
Affirm (financing)
Klaviyo (email & SMS marketing)
OpenSend.com (identity resolution and advertising)
Meta, Google Ads/YouTube (targeted advertising partners)
Analytics providers (Shopify Analytics, Google Analytics, Supermetrics)
Shipping carriers and apps (UPS, USPS, Shopify Shipping)
Fraud prevention providers (Shopify Protect)
Tax and accounting tools (TaxJar, Quickbooks Sync)
Survey and review platforms (Judge.me, Grapevine Surveys)
Operational tools (Zapier, EZ Importer, SELLY, Monk)

These partners only receive the data necessary to perform their services.

5. DO WE “SELL” PERSONAL DATA?

Under the Colorado Privacy Act, “sale” includes sharing personal data with third parties for targeted advertising or behavioral profiling—even if no money is exchanged.

Because we use:

Meta Pixel
Google Ads/YouTube remarketing
OpenSend identity resolution
Behavior-based Klaviyo segmentation

Vortic does engage in “sales” and “targeted advertising” as defined by Colorado law.

You have the right to opt out. (See Section 10.)

6. PROFILING

We use automated systems (e.g., Klaviyo) to profile customer behavior for:

Email segmentation
Personalized product recommendations
Retargeting
Marketing automation

This profiling does not produce legal, financial, or similarly significant effects on you.

7. INTERNATIONAL DATA TRANSFERS

Your information may be stored or processed by:

Shopify (U.S., Canada, and other locations)
Third-party analytics and advertising partners
Cloud hosting providers

When data is transferred outside your home country, we rely on contractual protections and industry-standard safeguards.

8. DATA RETENTION

We retain data only as long as necessary for lawful business purposes, including:

Order, transaction, and tax records: at least 7 years
Warranty and repair history: for the lifetime of the product or until deletion request
Account information: until account deletion
Marketing and advertising data: until you opt out
Cookies: according to each cookie’s expiration period

If you request deletion, we will remove or de-identify your information unless retention is required for legal, tax, fraud-prevention, or warranty purposes.

9. SECURITY

We implement reasonable and appropriate technical and organizational measures to protect personal data, including:

SSL encryption
Access controls
Encrypted credentials
Fraud detection
Secure hosting environments

No method of electronic transmission is 100% secure, but we follow industry standards and Shopify’s security requirements.

10. YOUR RIGHTS UNDER THE COLORADO PRIVACY ACT

If you are a Colorado resident, you have the following rights:

Right to Access

Request a copy of the personal data we hold about you.

Right to Correct

Ask us to correct inaccurate personal information.

Right to Delete

Request deletion of your personal data (with certain exceptions).

Right to Data Portability

Receive your data in a usable, transferable format.

Right to Opt Out of:

Targeted advertising
Sale of personal data
Profiling for marketing or behavioral segmentation

Universal Opt-Out Mechanisms (UOOM)

We honor browser-based signals such as Global Privacy Control (GPC).

How to Exercise Your Rights

Email: info@vorticwatches.com

Mail:

Vortic Watch Co

[Re: Privacy Rights Request]

324 Jefferson Street

Fort Collins, CO 80524 USA

We will respond within 45 days, extendable once by an additional 45 days when reasonably necessary.

Appeals

If we deny your request, you may appeal by responding to our decision email. If you remain dissatisfied, you may contact the Colorado Attorney General.

11. HOW TO OPT OUT OF TARGETED ADVERTISING & DATA SALE

You may opt out at any time using the following methods:

Site-Level Controls

Adjust cookie preferences through our cookie banner (Pandectes).
Update tracking settings via your browser (including GPC).

OpenSend Opt-Out

Visit: https://www.opensend.com/optout

Google Ads Opt-Out

https://www.google.com/settings/ads

Meta (Facebook/Instagram) Opt-Out

https://www.facebook.com/settings?tab=ads

Email Marketing Opt-Out

Click “Unsubscribe” in any Klaviyo email.

12. CHILDREN’S PRIVACY (COPPA)

Our website is not intended for children under 13.

We do not knowingly collect data from children under 13.

If we learn we have received such data, we will delete it promptly.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes take effect when posted. Material changes will be noted on this page with an updated effective date.

14. CONTACT US

For questions, requests, or privacy concerns:

Email: info@vorticwatches.com

Mail:

Vortic Watch Co

[Re: Privacy Compliance Officer]