Close up of a watch, titanium case, ornate dial, brown leather strap.

Having trouble buying the Watch of the Day?



Your Weekly Roundup of watches is below, but first...

We've been hearing a lot of "I want to buy a watch, but they sell so quickly! How do I find out what the Watch of the Day is?"

Believe us, we know, the watches are selling fast! Sometimes less than 10 minutes after being posted and the watch is already sold.. so here are the best ways to see what the Watch of the Day.


Our Watch of the Day is posted every weekday, Monday through Friday, at 12:00 PM MST (11:00 AM PST, 2:00 PM EST) on our website. If you're in the market to purchase a watch from us and you are just waiting for the "the one", we suggest setting an alarm for 12pm MST each day.  Then you can just hop on the website and see what today's watch is and if it's the one for you! 



We do our absolute best to post the Watch of the Day each weekday right at noon, with the exception of yesterday *cough cough*. These posts have to happen manually so we can upload all of our awesome high-res photos and videos so there is often a slight delay as we get those posted.

Are you looking for a notification every day when the watch is posted? You can turn on post notifications for us by following the instructions here!



Not able to check the website each day?  Instagram, not your jam? Well, we've got the solution for you. We send these weekly roundup emails each Tuesday at noon MST and showcase the watches from the last week and today's watch. Sometimes they're sold, sometimes they're not.   


Here's your Weekly Roundup!

The time is now (pun intended) to pick your one-of-a-kind Vortic Watch. Our team has been working hard to provide you with a variety of unique timepieces. Take a look, there's something for everyone! 

Click the images of the watches to learn more about them.  Make sure to check the website at 12 PM Mountain Time for the Watch of the Day! They tend to sell quickly. 


We are very excited to showcase today this fantastic watch from the Illinois Watch Company, our very own Springfield 429. We were immediately drawn to the unique design and color of this dial, with such attention to detail in the manufacturing process. We chose to match the color tones in the face to our moss strap and complimented them with our machined titanium case and nickel-plated crown. Some wear and tear around the numerals shows the age of this watch, along with these rustic gothic-style hands that contrast against the soft feel of the dial.

Another stunning movement from Illinois, this one is the Sterling grade and is among the higher-end examples from Illinois during this time. Brass hardware throughout the entire movement helps bring attention to the rose-gold gears that hide beneath and stand out against the fine details of this highly decorated build plate. This watch was originally produced by the Illinois Watch Company in Springfield, Illinois in 1926. In this same year, Gertrude Ederle became the first woman to swim the English Channel, from France to England. 

Here we bring you this beautiful timepiece from the Waltham Watch Company, our Boston 380. We love the design and color scheme that carries throughout to give this watch a wonderfully cohesive look. This navy strap works well with the blued-steel full moon hands that stand out from the soft feel of the dial and corresponding titanium case. This watch has just the right touch of precious metal accents from the gold-plated crown, as well as gold-colored numerals. More visual accents continue on the inside of this watch, with gold-plated gears and a brass balance wheel that hide beneath this delicately machined build plate design.

This movement features 17 screw-set and friction set jewels, with stainless steel hardware all throughout.  Originally manufactured by the Waltham Watch Company in Waltham, Massachusetts in 1924, it was part of a batch of watches for this particular model that was only 5,500 watches in total. In this same year, the first successful around-the-world flight began in the United States in April 1924, returning to its start point in Seattle, WA in September.  The trip took 175 days and covered 27,553 miles.


We are very happy to bring you this amazing timepiece from the Waltham Watch Company. This watch is an especially old example, originally manufactured in Waltham, Massachusetts 114 years ago in 1907. We absolutely love the aged look of this conversion dial, meaning this watch used to be a hunting style which has the crown at 3 and moved it to be up at the 12 position. Gothic style gold-colored numerals and a gold-plated crown go well together and pair nicely with our machined titanium case. These blued-steel hands contrast well on the soft look of the dial and bring a nice amount of color to the design.

As we turn the watch over to expose the movement powering this watch, we are delighted by the array of design work that went into the manufacturing of this watch. The bright shimmer of the different designs that have been carefully machined onto the build plate draws the eye in and creates a nice balance of visual movement. Adorned with 17 screw-set jewels as well as rose-gold gears that shine through from beneath. The same year that this watch entered the marketplace, was also the same year that Pike’s Place Public Market opened for Business in Seattle, Washington.


We are proud to present this wonderful timepiece from the Illinois Watch Company, our Springfield 440. We love the soft feel of this design, with our sandblasted case and stone strap, paired with a nickel-plated crown. The contrast of these bold numerals works really well with such a unique squared-off shape and dark tones against this aged dial. The gothic hands bring even more interest and draw you in to notice the intricate design work throughout the face. As we turn this watch over to reveal the movement inside, we are immediately drawn to the Autocrat insignia in the center of the bridge plate.

We are always amazed by the craftsmanship of these old movements and what they were able to accomplish, such as this radial pattern that spreads all throughout the build plate surfaces. 17 screw set jewels and stainless steel hardware bring even more visual interest, while this brass balance wheel and rose gold gears beneath keep everything running smoothly. This watch was originally manufactured in Springfield, Illinois in 1923 by the Illinois Watch Company. This is also the same year that the very first issue of Time Magazine was published. The issue was published in March and featured the Speaker of the House at that time, Joseph G. Cannon.


Here we bring you this absolutely beautiful watch from the Hamilton Watch Company, our Lancaster 104. We were immediately drawn by this amazingly intricate floral design on the dial, that has been delicately machined to perfection. The numerals have a sharp distinct look that stands out, as well as these beautiful spade hands that contrast well against the soft feel of the face. Minute indicators all around the outside of the dial match the tone of our machined titanium case and create a unified marriage of old and new. Our rye-colored strap and gold plated crown emphasize some of the softer tones of the face and bring everything together nicely.

As we turn this watch over to reveal the inside, we are amazed by the details displayed from this 916 movement. Copper inlaid text and gold plated gears give a nice visual balance and flair to pair with this stunning build plate, decorated with Geneva lines all throughout. Decorated with 17 screw-set jewels to keep everything running smoothly, as well as stainless steel hardware that pairs well with the flashy mainspring barrel and crown wheel. This watch was originally produced by the Hamilton Watch Company in Lancaster, Pennsylvania in 1926. This is also the same year that the United States established a numbered highway system, marking the world-famous Route 66 for the first time.


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