The Vortic Watch Company Blog | Horological Stories and Information


Building a Watch Company - Packages, Stands, and Jim Halpert?

Building a Watch Company - Packages, Stands, and Jim Halpert?

In today's article, we discuss how we figured out how to put this fantastic Military Edition watch inside an ammo can and transport it all over the world to our devoted clients! Plus, we talk about how John Krasinski and Michael Kelly will both be wearing Vortic watches in Season 4 of Jack Ryan! 
Building a Watch Company - What is a Tombstone?

Building a Watch Company - What is a Tombstone?

What is a tombstone workholding, and how is it used in machining? In this Custer & Wolfe episode, we nerd out together and explain how to use tombstone workholding to produce our one-of-a-kind timepieces.
Building a Watch Company - The Challenges of Small-Scale Manufacturing

Building a Watch Company - The Challenges of Small-Scale Manufacturing

In this Custer & Wolfe article, you'll learn about our recent challenges as well as our time at the 2022 NYC Windup Watch Fair, frequently asked questions about our watches, and key machining updates.
Building a Watch Company - Inside The 2022 Windup Watch Fair in New York City

Building a Watch Company - Inside The 2022 Windup Watch Fair in New York City

In this Custer & Wolfe article, we follow R.T. as he visits some of his favorite brands’ booths at the 2022 Windup Watch fair, giving you an exclusive inside look at the exceptional craftsmanship on display.
Building a Watch Company - The Watch That Won the War: The Ultimate Piece of Military History for the Wrist

Building a Watch Company - The Watch That Won the War: The Ultimate Piece of Military History for the Wrist

Our Military Edition watches are pieces of history that tell the story of American freedom. At Vortic, we're privileged to preserve history and share the stories of people that gave their lives for our freedom. If you are a veteran who has served our country, we want to extend a gracious thank you for your service. 
Building a Watch Company - How to Try On a Vortic Watch In-Person

Building a Watch Company - How to Try On a Vortic Watch In-Person

Ever want to try out a Vortic watch in-person before you buy? If so, you're in luck! In this article, we discuss the ways you can try on a piece of American history.
Building a Watch Company - Palletized Workholding vs. Traditional Workholding

Building a Watch Company - Palletized Workholding vs. Traditional Workholding

Do you know the difference between palletized workholding and zero-point workholding? In this Custer & Wolfe article, we explain the differences and how it affects the machining process at Vortic Watches.
Building a Watch Company - The End of an Era (The Sign Era)

Building a Watch Company - The End of an Era (The Sign Era)

In this episode, we're celebrating a milestone! Join us as we provide an update on Vortic Watch Company and an idea of what’s next for us in the coming months. 
Building a Watch Company - What Makes a Lathe a Lathe?

Building a Watch Company - What Makes a Lathe a Lathe?

What even is a lathe anyway? In this Custer & Wolfe episode, we give you an inside look into what makes a lathe a lathe - and how we use lathes to build our watches!
Building a Watch Company - Giving People Jobs and Getting More Done

Building a Watch Company - Giving People Jobs and Getting More Done

In this Custer & Wolfe episode, we discuss the importance of getting the right tool speed for chip formation, progressing toward our long-term goals, 3D printing, and using grant money to help us grow. 
Building a Watch Company - Using Email Marketing to Grow Our Brand

Building a Watch Company - Using Email Marketing to Grow Our Brand

We're big fans of email marketing is here at Vortic Watches. In this article, we’re going to talk about how we use email marketing to grow our brand and show you how you can too. 
Building a Watch Company - Consistency + Innovation = Progress

Building a Watch Company - Consistency + Innovation = Progress

WE DID IT.  We’re bringing you this episode of Custer & Wolfe without those stinky chairs you’ve been having to look at, and we are comfortably operating in our new building. Read the article to learn more about how the new building is treating us. 

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