The Vortic Watch Company Blog | Horological Stories and Information

The Jesse Tee Show with RT Custer

In this article, get some exclusive insight into the ups and downs of creating Vortic Watch Company and the challenges it faced in its early days in this episode of the Jesse Tee Show, on which R.T. was a guest. If you’re looking to be inspired by a real-life example of the classic David and Goliath scenario, this article is for you.

A Big Thank You To All Of Our Supporters!

One of the most rewarding parts of this job is the feedback we receive from satisfied customers. Since the launch of our military edition watches, we’ve had customers not only tell us how excited they are to show off their new...

Where Do The Old Pocket Watches Come From?

Custer & Wolfe - Building a Watch Company "The History of the Great American Watch Companies" So many of you ask us "are there enough pocket watches out there to convert into wristwatches?" or "where do you get all the...

Honest Ecommerce: Defending the American Dream with R.T. Custer

Honest eCommerce is a podcast dedicated to cutting through the nonsense and finding actionable advice for online store owners. Host Chase Clymer believes running a direct-to-consumer brand doesn’t have to be complicated. He interviews founders and experts who have put in the work to create real results - that's why he spoke with our Co Founder, R.T. Custer.

Building a Watch Company - What Makes a Lathe a Lathe?

What even is a lathe anyway? In this Custer & Wolfe episode, we give you an inside look into what makes a lathe a lathe - and how we use lathes to build our watches!

Building a Watch Company - What is the definition of American Made? (Trigger Warning!)

{{TRIGGER WARNING}} Here at Vortic Watch Company, we create American-made watches, so we care greatly about complying with the FTC’s definition. That is why the co-founder of our company, R.T. Custer, shared an edifying video all about the FTC’s standards and what it means to be “American-made.”

Building a Watch Company - Giving People Jobs and Getting More Done

In this Custer & Wolfe episode, we discuss the importance of getting the right tool speed for chip formation, progressing toward our long-term goals, 3D printing, and using grant money to help us grow.