The Vortic Watch Company Blog | Horological Stories and Information


Only Two Months Away!

Only Two Months Away!

Two Months Until Military Edition!                                                                                            ...
Building a Watch Company - Consistency + Innovation = Progress

Building a Watch Company - Consistency + Innovation = Progress

WE DID IT.  We’re bringing you this episode of Custer & Wolfe without those stinky chairs you’ve been having to look at, and we are comfortably operating in our new building. Read the article to learn more about how the new building is treating us. 
What Is A CNC Machine And How Do You Use It To Make Watches?

What Is A CNC Machine And How Do You Use It To Make Watches?

Season 2 Episode 4: What's A CNC Mill? Your weekly roundup of one-of-a-kind watches is below, but first... What makes a mill a mill? Have yo...
Building a Watch Company - What Makes a Mill a Mill?

Building a Watch Company - What Makes a Mill a Mill?

Today, we want to show you the tools we’ve been working with to craft our watches! Maybe you love playing with tools and toys as much as we do — if so, you’re in for a treat. 

 

Never Assume In Manufacturing

Never Assume In Manufacturing

    Custer & Wolfe Season 2 Episode 3 Your weekly roundup of one-of-a-kind watches is below, but first... If ...
We Finally Figured It Out

We Finally Figured It Out

Finally We Figured Out What's After The Finale Your weekly roundup of one-of-a-kind watches is below, but first... R.T. here reporting the w...
Building a Watch Company - Modern Watch Updates & Military Edition Preview

Building a Watch Company - Modern Watch Updates & Military Edition Preview

In this Custer + Wolfe article, we share new watch designs, some of the intricacies of the watch-building process, and additional company news! 

Honest Ecommerce: Defending the American Dream with R.T. Custer

Honest Ecommerce: Defending the American Dream with R.T. Custer

Honest eCommerce is a podcast dedicated to cutting through the nonsense and finding actionable advice for online store owners. Host Chase Clymer believes running a direct-to-consumer brand doesn’t have to be complicated. He interviews founders and experts who have put in the work to create real results - that's why he spoke with our Co Founder, R.T. Custer. 
Building a Watch Company - What is the definition of American Made? (Trigger Warning!)

Building a Watch Company - What is the definition of American Made? (Trigger Warning!)

{{TRIGGER WARNING}} Here at Vortic Watch Company, we create American-made watches, so we care greatly about complying with the FTC’s definition. That is why the co-founder of our company, R.T. Custer, shared an edifying video all about the FTC’s standards and what it means to be “American-made.” 

What if Selling 1 a Day Was More Profitable Than 1,000?

What if Selling 1 a Day Was More Profitable Than 1,000?

On this episode of What If It Did Work?, R.T. joins host Omar Medrano to talk about Vortic Watch Company and why a shift in direction was necessary for the company’s growth and stability.
Building a Watch Company - Vintage Watch Restoration with Watchmakers and a New Clean Room

Building a Watch Company - Vintage Watch Restoration with Watchmakers and a New Clean Room

We believe there's nothing better than an expertly crafted, American-made product. That's why the Vortic Watch Company focuses on creating American-made watches, and we work with certified watchmakers to make our vision a reality. Learn more about our process in this article.
Building a Watch Company - (The one with the stinky chairs)

Building a Watch Company - (The one with the stinky chairs)

That’s right, the moving process that we’ve been talking about forever is finally wrapping up, and we are excited. In today’s episode, we’re going to discuss how the moving process has gone and give you an idea of what to expect on the podcast for season two. 

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