The Vortic Watch Company Blog | Horological Stories and Information
Building a Watch Company - Consistency + Innovation = Progress
WE DID IT. We’re bringing you this episode of Custer & Wolfe without those stinky chairs you’ve been having to look at, and we are comfortably operating in our new building. Read the article to learn more about how the new building is treating us.
Building a Watch Company - What Makes a Mill a Mill?
Today, we want to show you the tools we’ve been working with to craft our watches! Maybe you love playing with tools and toys as much as we do — if so, you’re in for a treat.
Building a Watch Company - The End of an Era (The Sign Era)
In this episode, we're celebrating a milestone! Join us as we provide an update on Vortic Watch Company and an idea of what’s next for us in the coming months.
Building a Watch Company - Using Email Marketing to Grow Our Brand
We're big fans of email marketing is here at Vortic Watches. In this article, we’re going to talk about how we use email marketing to grow our brand and show you how you can too.
Zero to CEO: The Journey to the American Dream
Recently, our own R.T. Custer discussed his definition of the American Dream on Jason Sherman’s Zero to CEO series on YouTube. R.T. shared great insights into adopting effective marketing strategies, and he also discussed what makes Vortic Watch Company special: our 100% American-made watches.
Building a Watch Company - (The one with the stinky chairs)
That’s right, the moving process that we’ve been talking about forever is finally wrapping up, and we are excited. In today’s episode, we’re going to discuss how the moving process has gone and give you an idea of what to expect on the podcast for season two.
Building a Watch Company - Modern Watch Updates & Military Edition Preview
In this Custer + Wolfe article, we share new watch designs, some of the intricacies of the watch-building process, and additional company news!
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Building a Watch Company: The Evolution of our American Made Mechanical
Our watchmaking knowledge and product have grown exponentially over the years, and we’re incredibly proud of the product we create. Still, we believe there’s always room for improvement. Join us as we reminisce about the progression of our American Artisan Series watches and talk about future design plans.
Everything You Need to Know About Watches
About This Guide The purpose of this blog is to teach you what you need to know in order to make good decisions when purchasing a watch and what to look for when admiring a fine timepiece. The article starts very general before...
How To Open A Pocket Watch
We get a lot of questions about how to open pocket watches so we thought we'd share a quick step-by-step guide. At Vortic Watch Company, one of the most common things we do is convert family heirlooms and other antique American pocket watches into custom wristwatches.
The first thing we need to know before converting a pocket watch is where it came from and what specs it has. The only way to do this is by looking at the actual mechanism hidden behind the back cover of most pocket watches.
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