The Vortic Watch Company Blog | Horological Stories and Information
Honest Ecommerce: Defending the American Dream with R.T. Custer
Honest eCommerce is a podcast dedicated to cutting through the nonsense and finding actionable advice for online store owners. Host Chase Clymer believes running a direct-to-consumer brand doesn’t have to be complicated. He interviews founders and experts who have put in the work to create real results - that's why he spoke with our Co Founder, R.T. Custer.
Building a Watch Company - What Makes a Lathe a Lathe?
What even is a lathe anyway? In this Custer & Wolfe episode, we give you an inside look into what makes a lathe a lathe - and how we use lathes to build our watches!
Building a Watch Company - What is the definition of American Made? (Trigger Warning!)
{{TRIGGER WARNING}} Here at Vortic Watch Company, we create American-made watches, so we care greatly about complying with the FTC’s definition. That is why the co-founder of our company, R.T. Custer, shared an edifying video all about the FTC’s standards and what it means to be “American-made.”
Building a Watch Company - Giving People Jobs and Getting More Done
In this Custer & Wolfe episode, we discuss the importance of getting the right tool speed for chip formation, progressing toward our long-term goals, 3D printing, and using grant money to help us grow.
Building a Watch Company - Consistency + Innovation = Progress
WE DID IT. We’re bringing you this episode of Custer & Wolfe without those stinky chairs you’ve been having to look at, and we are comfortably operating in our new building. Read the article to learn more about how the new building is treating us.
Building a Watch Company - What Makes a Mill a Mill?
Today, we want to show you the tools we’ve been working with to craft our watches! Maybe you love playing with tools and toys as much as we do — if so, you’re in for a treat.
Building a Watch Company - The End of an Era (The Sign Era)
In this episode, we're celebrating a milestone! Join us as we provide an update on Vortic Watch Company and an idea of what’s next for us in the coming months.
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Building a Watch Company: The Evolution of our American Made Mechanical
Our watchmaking knowledge and product have grown exponentially over the years, and we’re incredibly proud of the product we create. Still, we believe there’s always room for improvement. Join us as we reminisce about the progression of our American Artisan Series watches and talk about future design plans.
Everything You Need to Know About Watches
About This Guide The purpose of this blog is to teach you what you need to know in order to make good decisions when purchasing a watch and what to look for when admiring a fine timepiece. The article starts very general before...
How To Open A Pocket Watch
We get a lot of questions about how to open pocket watches so we thought we'd share a quick step-by-step guide. At Vortic Watch Company, one of the most common things we do is convert family heirlooms and other antique American pocket watches into custom wristwatches.
The first thing we need to know before converting a pocket watch is where it came from and what specs it has. The only way to do this is by looking at the actual mechanism hidden behind the back cover of most pocket watches.
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